Publikace detail

Koncepce strategie diferencovaného CRM a jejich uplatnění na B2B trzích.

Autoři: Lošťáková Hana | Jelínková Martina

Rok: 2007

Druh publikace: článek ve sborníku

Název zdroje: Nové trendy v marketingu

Název nakladatele: Jihočeská univerzita v Českých Budějovicích

Místo vydání: České Budějovice

Strana od-do: 59-67

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Koncepce strategie diferencovaného CRM a jejich uplatnění na B2B trzích.	The modern concept of marketing strategy is CRM strategy. This article outlines the types of CRM strategy which vary according to the degree of adapting an offer to costumers. The level of adaptation depends on customers? value to a company. This paper presents the results of marketing research oriented on mapping of current situation in applying of differentiated CRM strategy in B2B markets.	Marketingová strategie; diferencované CRM; B2B trh
eng	Concepts of Differentiated CRM Strategy and their Application in B2B Markets.	The modern concept of marketing strategy is CRM strategy. This article outlines the types of CRM strategy which vary according to the degree of adapting an offer to costumers. The level of adaptation depends on customers? value to a company. This paper presents the results of marketing research oriented on mapping of current situation in applying of differentiated CRM strategy in B2B markets.	Marketingová strategie; diferencované CRM; B2B trh

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