Publikace detail

CPFR jako metoda řízení integrovaného logistického řetězce s důrazem na zvyšování hodnoty pro zákazníka

Autoři: Vlčková Vladimíra

Rok: 2007

Druh publikace: článek ve sborníku

Název zdroje: Moderné prístupy k manažmentu podniku

Název nakladatele: Slovenská technická univezita v Bratislave

Místo vydání: Bratislava

Strana od-do: 671-677

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	CPFR jako metoda řízení integrovaného logistického řetězce s důrazem na zvyšování hodnoty pro zákazníka	Development of the CPFR (Collaborative, Planning, Forecasting and Replenishment) system is stated in this paper in accord with previous supporting methods of effective management material flows with tight focus on satisfying customer's needs and preferences. CPFR is presented there as modern method of management of integrated supply chain with a view to increasing final customer?s value through CRM (Customer Relationship Management).	CPFR;materialový tok, řízení integrovaného logistického řetězce, of integrated supply chain; CRM (Customer Relationship Management); hodnota zákazníka
eng	CPFR as method of logistic integrated supply chain management with emphasis on the customer value increase	Development of the CPFR (Collaborative, Planning, Forecasting and Replenishment) system is stated in this paper in accord with previous supporting methods of effective management material flows with tight focus on satisfying customer's needs and preferences. CPFR is presented there as modern method of management of integrated supply chain with a view to increasing final customer?s value through CRM (Customer Relationship Management).	CPFR (Collaborative, Planning, Forecasting and Replenishment);material flows;management of integrated supply chain; CRM (Customer Relationship Management); customer value

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