Publikace detail

Diagnostická metoda kvantifikace hodnoty pro zákazníka.

Autoři: Lošťáková Hana | Jelínková Martina | Simová Jozefína | Dědková Jaroslava

Rok: 2007

Druh publikace: článek v odborném periodiku

Název zdroje: Vedecké listy

Název nakladatele: Slovenská technická univezita v Bratislave

Místo vydání: Bratislava

Strana od-do: 45-51

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Diagnostická metoda kvantifikace hodnoty pro zákazníka.	This paper deals with a diagnostic method of customer value quantification. It defines a basic concept of customer value (value to the customer) and describes single phases of this method ? relative customer performance measurement, relative customer costs setting and relative customer value quantification. This method is suitable for products for which are typical a complex consumer behavior.	Hodnota pro zákazníka; diagnostická metoda kvantifikace hodnoty pro zákazníka
eng	Diagnostic Method of Customer Value Quantification.	This paper deals with a diagnostic method of customer value quantification. It defines a basic concept of customer value (value to the customer) and describes single phases of this method ? relative customer performance measurement, relative customer costs setting and relative customer value quantification. This method is suitable for products for which are typical a complex consumer behavior.	Customer Value; Diagnostic Method of Customer Value Quantification

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