Publikace detail

Proces vytváření hodnoty pro zákazníka.

Autoři: Lošťáková Hana

Rok: 2007

Druh publikace: článek ve sborníku

Název zdroje: Trends in Management Systems of Enterprises

Název nakladatele: Technická univerzita v Košiciach

Místo vydání: Košice

Strana od-do: 1-5

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Proces vytváření hodnoty pro zákazníka.	This paper deals with creating of superior, meaningful value to target customers by means of differentiated CRM. It describes 4 steps to creating customer value ? 1. discovering and understanding the customers, 2. differenting of customers according to their value to the firm and their needs, 3. creating customer value by interaction with customers, 4. obtaining customer feedback and measuring and improving value.	Hodnota pro zákazníka; CRM strategie; one-to-one marketing; kroky při vytváření hzodnnoty pro zákazníka při CRM strategii
eng	Process of Customer Value Creating by Means of CRM in B2B Markets.	This paper deals with creating of superior, meaningful value to target customers by means of differentiated CRM. It describes 4 steps to creating customer value ? 1. discovering and understanding the customers, 2. differenting of customers according to their value to the firm and their needs, 3. creating customer value by interaction with customers, 4. obtaining customer feedback and measuring and improving value.	Customer value; CRM strategy; one-to-one marketing; steps to creating customer value at CRM strategy

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