Publikace detail

Diferencované řízení vztahů se zákazníky podle loajality zákazníků.

Autoři: Simová Jozefína | Lošťáková Hana

Rok: 2007

Druh publikace: článek ve sborníku

Název zdroje: Moderné prístupy k manažmentu podniku

Název nakladatele: Slovenská technická univezita v Bratislave

Místo vydání: Bratislava

Strana od-do: 570-575

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Diferencované řízení vztahů se zákazníky podle loajality zákazníků.	Customer satisfaction and loyalty are important attributes in customer relationship managament. The paper deals with the issue of relationship between customer layalty and customer relationship management in the condition of consumer market. It presents partial findings of the research focused on the degrese of customer segmentation and customer relationship management based on customer layalty in companies operating in the service, trading and production sectors.	CRM; loajalita zákazníků; spotřební trh; segmentace trhu podle loajality zákazníků
eng	Differentiated Customer Relationship Management according to Customer Loyalty.	Customer satisfaction and loyalty are important attributes in customer relationship managament. The paper deals with the issue of relationship between customer layalty and customer relationship management in the condition of consumer market. It presents partial findings of the research focused on the degrese of customer segmentation and customer relationship management based on customer layalty in companies operating in the service, trading and production sectors.	CRM; customer loyalty; consumer market; market segmentatiom according to customer loyalty

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