Publikace detail

Hodnota zákazníka jako kriterium segmentace.

Autoři: Simová Jozefína | Dědková Jaroslava | Lošťáková Hana

Rok: 2007

Druh publikace: článek ve sborníku

Název zdroje: Finance a výkonnost firem ve vědě, výuce a praxi

Název nakladatele: Univerzita Tomáše Bati ve Zlíně

Místo vydání: Zlín

Strana od-do: 191-199

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Hodnota zákazníka jako kriterium segmentace.	The paper discusses concept of customer value in the proces of customer segmentation in the condition of the Czech B2C market, in the service sector, sales and distribution (retailers and wholesalers) and production companies (manufacturers producing products for consumer market) in particular. It presents the findings of the research that has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The objective of the research was broad and focused on differentiated approach in customer relationship management (CRM). However, the paper presents findings on customer value and its imlementation in the proces of customer segmentation in the companies operating in the Czech consumer market.	Hodnota zákazníka; diferencované řízení vztahů se zákazníky; segmentace; výzkum; spotřební trh
eng	Customer Value as a Segmentation Criterion.	The paper discusses concept of customer value in the proces of customer segmentation in the condition of the Czech B2C market, in the service sector, sales and distribution (retailers and wholesalers) and production companies (manufacturers producing products for consumer market) in particular. It presents the findings of the research that has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The objective of the research was broad and focused on differentiated approach in customer relationship management (CRM). However, the paper presents findings on customer value and its imlementation in the proces of customer segmentation in the companies operating in the Czech consumer market.	Customer value; differentiated CRM; segmentation; research; consumer market

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